Author Archive

Desktop Lunch

Added: 08.02.2010 - Under: Just for fun

Eating lunch at your desk; we’re all guilty of it. It saves time, it’s convenient for checking up on your social life, or the footy news, or the latest Failblog. It’s also apparently bad for your health, with issues ranging from fears of infected keyboards to the horrors of weight-gain and rising stress levels yet we seem unable to break our addiction to desktop lunches. (more…)

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Social media and social responsibility in digital marketing

Added: 11.01.2010 - Under: General

Social responsibility and marketing aren’t phrases that sit together very comfortably, but in this age of openness and accountability, they’re increasingly being used in the same breath. At a glance you’d think that communication solutions produced digitally would be more environmentally sound than traditional printed methods, an email, for example, doesn’t use up any trees, or expend any petrol to get to its destination. However, recent research has found that reading the news online for 30 minutes actually produces more CO2 per year/per reader, than reading a printed newspaper. (more…)

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Anti-Aliasing versus Non Anti-Aliasing

Added: 06.01.2010 - Under: Creative

A small argument developed in the studio the other day over the issue of presenting clients with visuals using Anti-Aliased text. After the dust had settled and the bodies cleared away, it became apparent that the debate was a classic one of best versus worst case scenarios. (more…)

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The future (and history) of web typography

Added: 17.12.2009 - Under: Creative

Having learnt mostly traditional print at university, the restrictions placed on designers by the internet came as something of shock, especially when you consider the unparalleled opportunities for communicating that the web promises. It seems ridiculous that fonts online have, up to now, been limited to just a few generic styles, rather like an actor, who once up in front of the cameras is told he can only perform in a Glaswegian accent. With a lisp.

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