Welcome to the Soak blog

Desktop Lunch

Added on 08/02/2010 by alan.offord - Category: Just for fun

Eating lunch at your desk; we’re all guilty of it. It saves time, it’s convenient for checking up on your social life, or the footy news, or the latest Failblog. It’s also apparently bad for your health, with issues ranging from fears of infected keyboards to the horrors of weight-gain and rising stress levels yet we seem unable to break our addiction to desktop lunches.

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The three parts of a well written title tag

Added on 05/02/2010 by lee.newell - Category: Search Marketing

Making the most of the 68 characters that Google displays in its search results (other search engines display about the same) can be a difficult task.These are the three things I believe a good tile tag should achieve:

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Google and the blocking of adverts in Chrome

Added on 13/01/2010 by ronan - Category: Technical

When the Chrome extensions gallery opened in December last year, I had wondered if ad-blocking extensions would surface. Given that Google currently derives nearly all its revenue from adverts, it would appear to make no sense for them to allow their own adverts to be blocked by Chrome.

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Social media and social responsibility in digital marketing

Added on 11/01/2010 by alan.offord - Category: General

Social responsibility and marketing aren’t phrases that sit together very comfortably, but in this age of openness and accountability, they’re increasingly being used in the same breath. At a glance you’d think that communication solutions produced digitally would be more environmentally sound than traditional printed methods, an email, for example, doesn’t use up any trees, or expend any petrol to get to its destination. However, recent research has found that reading the news online for 30 minutes actually produces more CO2 per year/per reader, than reading a printed newspaper.

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Learning HTML5: Getting started

Added on 08/01/2010 by ronan - Category: Technical

The HTML5 working group doesn’t do PR. This became evident last year in the negative blog posts after Ian Hickson (lead editor) set 2022 as the target date for a final proposed recommendation. Unfortunately, this was misenterpreted as the date HTML5 would be ready for use, which isn’t true at all. Web specifications have a notoriously slow moving approval process, where drafts are proposed and discussed over many years. However, as CSS2.1 has shown, the technology can be used well before final approval is reached.

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Anti-Aliasing versus Non Anti-Aliasing

Added on 06/01/2010 by alan.offord - Category: Creative

A small argument developed in the studio the other day over the issue of presenting clients with visuals using Anti-Aliased text. After the dust had settled and the bodies cleared away, it became apparent that the debate was a classic one of best versus worst case scenarios.

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Styling HTML5 elements in IE

Added on 23/12/2009 by ronan - Category: Technical

A quick tip on how to enable HTML5 elements such as <section> and <header> in Internet Explorer. I’m afraid it does require Javascript:

document.createElement("section")

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The state of jQuery

Added on 22/12/2009 by ronan - Category: Industry News, Technical

As 2009 draws to a close, there are many things to look forward to in the New Year: Google Wave hitting the big-time, Typekit as a real alternative to sIFR and Cufon, developments in mobile Web technology and (hopefully) an end to supporting IE6! One thing I’m particularly looking forward to is the new version of jQuery, slated for a mid-January release.

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Detecting IE6 without jQuery.browser

Added on 21/12/2009 by ronan - Category: Technical

I would never normally recommend browser sniffing, but as long as the spectre of IE6 still haunts us, we need a way to patch the many holes of this spectacularly bad browser.

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Ginger Bread Friday

Added on 18/12/2009 by adam.collison - Category: Creative, Just for fun

Its nearing christmas and the atmosphere in the studio is a little more relaxed than normal. Not wanting to let our creative talent go to waste we decided to have a ginger bread decoration competition.

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